THE EOL PRECISE Selling Story
EOL has been providing online product training to distribution sales reps since the year 2000. Distributor sales reps from companies like Cardinal, McKesson, PSS, Henry Schein Medical, as well as independent reps from IMCO and NDC have been learning and earning with EOL for more than five years. In early 2006, EOL teamed up with Brian Sullivan and PRECISE Selling and created what is now EOL PRECISE Selling. Brian Sullivan is highly recognized as one of the leading sales trainer in the industry. Many of the leading manufacturers and distributors incorporate his PRECISE Selling as an integral component of their sales training. The combination of EOL’s product training and Brian Sullivan’s CLEAR questioning sales application has created one of the most powerful and measurable training tools found in any industry.

EOL PRECISE Selling offers three key training platforms. These are custom programs that include distribution sales rep training, comprehensive internal training for manufacturers, and in-service training programs for your customers.

• The Distributor sales rep training modules incorporate both product and sales training. We show reps who to target, product features/benefits, and how to sell the products using the CLEAR questioning method.
• The Comprehensive internal manufacturer-training program is designed for new hires and veterans alike. Developing a standardized format for training both new hires as well as experienced salespeople reduces training costs and provides standardized and consistent results for your entire sales team.
• The In-service training modules are designed for clinicians, in an effort to cut down on the high cost of repeat in-services for products that require detailed instruction.

Our programs follow a standardized format incorporating audio, video, and are completely customized to meet the needs of our customers to give it their own look and feel. All of our programs are password protected, accessible 24 hours a day, and provide valuable tracking information about which reps from which companies trained on which products.